The principles of influence, and your understanding of how senior executives make decisions, will give you solid strategies for selling your most important ideas and programs. The next step is deciding how to apply them IRL (or in real life).

In this workshop, we'll look at tactics built from these concepts that are proven to work. You'll then partner with your PSC colleagues and the changeforce consultant to select the ones that are most likely to be effective for your own upcoming selling situations. You'll come away with new tools that can be immediately applied so you can convince more people more often.

Guest Speaker

Bob Wiesner, Principal, Organizational Effectiveness / Sales Enablement

Bob has been advising clients on business development pursuits for nearly 30 years. In that time, he’s helped his clients win billions of dollars worth of contracts. In his role as a pursuit and pitch consultant, his clients have won 80% of the time. Bob’s client work fits in all areas of marketing communications. He’s also advised firms in sectors such as management consulting, law, financial services, accounting, financial services, and others. He’s consulted on Olympic bids, defense contracting, and IPO/fundraising. Bob’s clients have included BBDO, Team One, Ferebee Lane, Yes&, The Shipyard, Maricich Health, Hogan Lovells, Freeborn & Peters, KPMG, Deloitte, American Express, Unilever, JPMorgan, and Bank of America. He’s the author of “Winning Is Better: The Journey to New Business Success.”