Mindsets: When Your Customer's Mindset Goes Against Your Recommendation, How Do You Counter That?

Our discussion will help explain the psychology of why people say "yes" and how to apply these principles ethically in business and everyday situations. You’ll learn how to apply seven universal principles of influence to become a skilled persuader.

Objectives:   

About the Event 

Given a choice, do you think your clients (internal or external) prefer to spend their money on the things that they need in life or the things that they want?  We all know that they have a Mindset that prefers to spend on the things they want, yet we come in talking about and presenting options for their needs.  That means for every client that you meet with, there is a Mindset already established around these wants and if we don't do anything to counter that Mindset, the door to getting a Yes to your recommendations has already been shut before we even begin

In this session, Dr. Christopher Phelps DMD CMCT will be diving deep into the science behind Mindsets, Persuasion and how, good or bad, they shape our decisions and what you can do to set the stage for more of your customers, saying Yes to your recommendations. 

Guest Speaker

Dr. Christopher Phelps CMCT, CPT

Dr. Christopher Phelps, CMCT, CPT is an entrepreneur, general dentist, and an Amazon best-selling author of the books, Grow Your Dental Membership Plan and The COMPLETE Book On Dental Marketing.

He is a certified Kolbe Trainer and is also an expert in the science of ethical influence and persuasion having received his Cialdini Method Certified Trainer (CMCT) certification under acclaimed behavioral scientist, Dr. Robert Cialdini. Combining his skills as a dentist, entrepreneur, and expert in ethical persuasion, Chris founded and built multiple companies such as Golden Goose Scheduling, The Phelps Institute, Dental Membership Direct and Sunrise Dental Solutions. 

His current focus is growing Cialdini Institute as US Chief Executive Officer.