Increasingly new skills are needed to influence culture drivers, get new ideas accepted by the executive team, and find success with line and staff. HR Leaders are planning, presenting, and confirming action items whether the "selling situations" are people, financial, or change related. They are also being sold regarding service, consulting or technology.

These new skills will be instrumental to your ability to inspire, align, and sell a vision that resonates across all key stakeholder (from investors and Board directors and throughout every level of the organization) and makes clear the connection to enterprise value creation. Consider the following:

We’ll hear from two speakers at this interactive, proactive session:

Kevin Martin, Chief Research Officer at i4cp will share strategies that can be used to make the case for intangible investments, offering insight into how to better influence the adoption of human capital initiatives that are well aligned to the business strategy. In what will surely be a two-way conversation, hear from Kevin and discuss with other attendees:

Shauna Griffiths, senior revenue growth consultant for Change Force AI will present recent research on the communication elements that HR leaders need to consider in order to influence senior line managers and executives when the stakes are significant. To become even more effective in more situations, they need to recognize how those line execs are really going to be making decisions about those recommendations. What do they really think? It might not be what you'd expect. Shauna will address "The Buying Decision: How senior execs really make decisions in high-stakes situations." You'll gain insights which will make you more persuasive and more effective, and elevate your position of partnership with line leaders.

You may register to join in-person in Midtown Manhattan, or virtually via Zoom. 

Guest Speakers

Kevin Martin, Chief Research Officer

Kevin Martin joined the Institute for Corporate Productivity (i4cp) in 2012 as its chief research officer. In 2024, i4cp ranked for the eighth time on the Inc. 5000 Fastest-Growing Private Companies in America. Kevin has three decades’ experience in the human capital management industry, with the last 18 years building and guiding industry-leading research organizations. In addition to overseeing i4cp’s research organization, Kevin advises executive and human resources leadership, as well as corporate boards, on best- and next-practices in topics that include the future of work, productivity, people strategy and metrics, talent risk management, organizational agility, leadership effectiveness, and corporate culture. He is also the executive sponsor of i4cp's distinguished Chief HR Officer Board. A highly sought-after international keynote speaker on all aspects of human capital management, Kevin has been recognized multiple times as a “Top Influencer in HR”. He and his team’s research have been cited in leading business media, including The Economist, Forbes, The Wall Street Journal, Fast Company, Harvard Business Review, Inc. Magazine, Bloomberg, The New York Times, CIO Applications, CFO Magazine, Financial Times, and on CNBC.

Kevin earned a Master of Business Administration degree from Boston University and a Bachelor of Science in Business Administration degree from the University of Dayton. He resides in the United States (Massachusetts) with his wife (Laura) and their three sons.

Shauna Griffiths, Senior Consultant Growth Strategy

Shauna is a values-driven business leader with over 18 years of experience in marketing and brand building. She's led remote teams for the past seven years and is dedicated to positively impacting brands and people. Her expertise includes brand development, growth strategy, storytelling, marketing campaigns, and international brand partnerships. She's worked on both client and agency sides, spanning various industries and company stages, from startups to iconic brands. Shauna was named a 2017 Game Changer by SportsBusiness Journal, advises GameOn Entertainment & Technology, holds an MBA from Eastern Michigan University, a BA from the University of Michigan, and has a background as a former Division I collegiate athlete in two sports, an avid cyclist, and champion of the outdoors.